In a new strategic partnership that could reshape industry framework, PENSOLE and Rooy today announce a new co-creation which includes securing $4 million in Series A financing. The joint platform will be designed to provide free education through the school’s SOLEHOLDER community ownership program, helping new designers launch product outside the traditional industry model. Designers will now be able to submit mockups for web-based voting to the PENSOLE x Rooy teams to develop the winning designs into a finished sample for consumers to pre-purchase before it is made available for sale worldwide. What’s more, the newfound financing will allow the joint platform to offer a new business program, online program and programs for minorities.
For more, visit PENSOLE and ROOY.