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Nike Air Max Plus History

The Nike Air Max Plus, released in 1998, was designed by Sean McDowell with a bold vision that drew inspiration from Florida beaches. Unlike earlier models, the Air Max Plus featured Tuned Air technology, which provided targeted cushioning and support for runners. This made it stand out not only for its aesthetic but also for its performance, quickly gaining attention from both athletes and sneaker fans.

While originally designed for running, the Air Max Plus swiftly crossed over into street culture, becoming a symbol of style, especially in cities across Europe and Australia. Over time, Nike has introduced multiple iterations, like the Air Max Plus 3, blending the original design with modern innovations. New colorways, updated materials, and reimagined designs have kept the silhouette fresh.

Collaborations have also been pivotal in the shoe’s evolution. Projects with Skepta, Supreme, and various retailers have given the Air Max Plus a fashionable edge, ensuring its relevance in the sneaker world. The blend of performance and style has helped the Air Max Plus become a lasting icon in the Nike Air Max line.

Nike Air Max Plus "PSG" FZ4776-100

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