FEATURED: The 10 Best Nike Air Max 90s of All Time
Nike Air Max 90 Available Now
Nike Air Max 90 Past Releases
Nike Air Max 90 History
The Nike Air Max 90 was first released in 1990, originally named the Air Max III. Designed by Tinker Hatfield, it was built with running in mind and stood out due to its bold, aggressive design and larger visible Air cushioning unit. The shoe’s thick midsole and layered upper provided both comfort and durability, making it a popular choice among athletes and casual wearers alike.
Throughout the years, the Air Max 90 evolved from a performance sneaker into a cultural icon. Its striking design made it a favorite in streetwear and fashion circles, and it quickly gained popularity beyond sports. Nike released several variations of the model, tweaking materials, colors, and construction to keep it relevant. Notable versions include the Air Max 90 Hyperfuse and Flyknit, which used newer technologies to reduce weight and improve flexibility.
Collaborations with artists, designers, and brands like Off-White, Atmos, and Patta have helped keep the Air Max 90 in the spotlight. These limited-edition releases introduced creative colorways and premium materials, driving up demand and cementing the Air Max 90’s place in sneaker culture. It remains one of Nike’s most iconic silhouettes, and a cornerstone of the Air Max lineup.
