Nike‘s reaffirmed partnership with Colin Kaepernick continues to pay dividends this week in more ways than one. Following sales spikes that began to trend upwards after Kaepernick’s ad, Nike stock hit its all-time high this week largely thanks to the former 49ers quarterback.
Kaepernick’s renewed contract came into full view with the 30th anniversary “Just Do It” campaign. Soon thereafter, Kaep’s “Dream Crazy” commercial aired nationally during the first NFL game of the new season. According to Bloomberg, this all helped Nike’s stock hit a new high, peaking at $83.47 per share when the market closed Thursday evening.
It’s widely expected that this trend will continue with Kaepernick’s new Nike collection. Stay tuned for more.