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To some, yesterday was just an ordinary Sunday, but here in Austin, Texas it was day one for the Nike+ Fuel Lot at SXSW. The day started off with the sale of the Nike+ Fuel Band in the morning and interactive activities starting at 2PM. In order to gain access to these events, a Fuel Band is needed. The showcase event from day 1 of Nike+ Fuel Lot was a dunk contest in which Fuel Band owners participated. The field started with eight, and two from the Nice Kicks staff participated. In the finals, Nike+ called upon the judging efforts of two former NBA athletes, Robert Horry and George Gervin. Stay tuned to see other Nike+ Fuel Lot activities throughout the week.

Cleaning the court prior to the Dunk Contest
Spiderman in the Nike Free 2.0
Nice Kicks' Brett Pickert in the Nike Zoom Hyperdunk 2011
Nice Kicks' Ian Stonebrook in the Air Jordan 10 "Steel"
Contestant dunking over a Human Pyramid
Dunk Contest Winner with Robert Horry and George Gervin
Nike+ Fuel Counter

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