To some, yesterday was just an ordinary Sunday, but here in Austin, Texas it was day one for the Nike+ Fuel Lot at SXSW. The day started off with the sale of the Nike+ Fuel Band in the morning and interactive activities starting at 2PM. In order to gain access to these events, a Fuel Band is needed. The showcase event from day 1 of Nike+ Fuel Lot was a dunk contest in which Fuel Band owners participated. The field started with eight, and two from the Nice Kicks staff participated. In the finals, Nike+ called upon the judging efforts of two former NBA athletes, Robert Horry and George Gervin. Stay tuned to see other Nike+ Fuel Lot activities throughout the week.
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