Nike looks to fully integrate itself in the digital space to enhance the customer experience. The Swoosh has acquired Datalogue, a data integration platform start-up based in New York, as the sportswear giant looks to the future of the brand and the world of retail.
Nike will integrate data from its apps and supply chain and enterprise data. With Datalogue’s help, the end product will be a “fast, seamless, easily accessible and standardized platform,” according to Nike.
Our CDA strategy focuses on accelerating how we connect with consumers to better serve them personally at scale. said
The acquisition of Datalogue builds on our digital momentum by enhancing our ability to transform raw data into actionable insights in real time and across the enterprise.John Donahoe, President and CEO, NIKE, Inc.