words // Nick DePaula:
As a continuing extension of its year-long “EQUALITY” campaign, Nike will be celebrating Jackie Robinson Day this weekend by providing each of its MLB sponsored athletes with a commemorative “EQUALITY+42” tee.
The t-shirt, featuring the brand’s familiar “EQUALITY” text along the front, and Robinson’s iconic and celebrated #42 block font on the back, is presented to Nike’s baseball endorsers in a custom box, featuring a thoughtful inscription:
Nike believes in the power of sport to promote diversity, inclusion and equality and we stand against discrimination in any form.
Together with our athletes, employees and consumers, Nike wants to raise our voices against injustice and inequality and harness community efforts, using the power of sport to uplift and bring people together.
Jackie Robinson forever changed the sport of baseball, not only for his on-field contributions, but above all else his stand for equality. It is fitting we pay tribute to that ideal on this day that celebrates his life and #42.
Keep an eye out for Nike athletes in the “EQUALITY+42” tee tomorrow as the brand highlights Robinson’s career and impact, and check out the custom packaging in detail below. The tee will not be available at retail, and is a promo item only.