Nike Basketball Inside Access: Colorway Inspirations

Nike Basketball has used bright and vivid colorways on their signature models to tell stories and individualize each and every style code. George Gervin‘s Blazers and Moses Malone‘s Air Force 1s didn’t come in the unique colors that you see today. Simplistic color blocking and subtle hues are a thing of the past, and Nike Basketball has been a leader in raising the bar for creative storytelling simply through the shades used on a single sneaker. Unique colorways have expressed passions, hometowns, rivalries, childhood hobbies, and even favorite foods for the big three of LeBron James, Kobe Bryant, and Kevin Durant; as well as other athletes and teams across the globe. According to the brand, what started in their signature shoes will go to new places in 2014, giving fans one-of-a-kind color choices and graphics that they didn’t even know existed. Click here to read more details, and tell us if you’re a fan of Nike Basketball’s current wild color condition in the feedback box.