Nike Announces Web3 Platform .SWOOSH

Nike continues its web3 growth as the brand has announced .SWOOSH, its devoted digital space for innovation and community.

Nike Members can head to its domain,, to immerse themselves within the digital community launching as the platform is still in beta. Registration for .SWOOSH will begin on November 18.

Nike will grow the platform with invitations and launch its first digital collection in 2023 with the help of members. Following the release of the inaugural collection, members will be able to enter a community-centered challenge for a chance to co-create a virtual product with Nike from which they can earn royalties.

We are shaping a marketplace of the future with an accessible platform for the web3-curious.

In this new space, the .SWOOSH community and Nike can create, share, and benefit together.”

Ron Faris, GM of Nike Virtual Studios, via Nike

The announcement of .SWOOSH is the latest web-3 initiative from the brand. In addition to filing patents over its logos for the Metaverse, the brand acquired creative studio RTFKT and launched NIKELAND via Roblox.

While still in the brand’s infant stages, the announcement of .SWOOSH and leaked images of RTFKT’s first Nike sneaker indicate that the company’s plans will be expansive in the years to come.

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