This past Friday, we officially released our collaborative effort with adidas Originals, the Campus 80s ?Game Day?, at the Nice Kicks shop and online at shop.nicekicks.com. To celebrate our release, we hosted a successful launch event party (Friday from 6PM-9PM) in which attendees partook in a number of activities such as getting their Campus 80s ?Game Day? sneakers customized with our Nice Kicks branding irons. With DJ Protoge on the 1s and 2s, customers undoubtedly enjoyed the music entertainment all while munching on some tasty Earl Campbell barbecue and drinking cold beers. In addition to the adidas Originals Campus 80s ?Game Day?, the other two installments from the “Back 2 Campus” Collection were on display as well. View the launch event recap in its entirety below.