Just announced minutes ago, New Balance has entered the world of soccer with the launch of New Balance Football.
As the iconic American athletic brand expands into being a global player in sports, New Balance is making the move to bring their excellence in performance design to the soccer space. While many have made conservative tip-toe moves into the game, New Balance is making a big jump with the signing of several European footballers including one of the stars of the 2014 Wold Cup, Marouane Fellaini. New Balance has also signed a deal with four European club teams officially outfitting the squads.
We have contacted our New Balance reps this afternoon following the announcement and will be updating you with more information later this evening with even more details about this move by the company.
In the mean time, you can get the latest updates from New Balance Football by following them on twitter at @NBFootball.
