New Balance and its Athletes are Donating Over $1 Million in Sneakers to Frontline Workers

A multitude of brands is stepping up to the plate during the Coronavirus pandemic. New Balance is the latest as the brand and its athletes pledge to donate $1 million in sneakers for workers on the front lines.

The generous effort follows the brand’s dedication to creating masks for health care workers through its Massachusetts factory.

Stay tuned here at Nice Kicks for New Balance.


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To the medical workers on the frontlines, thank you. – #TeamNB

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