New Balance Celebrates Black History Month With Special Capsule

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To celebrate Black History Month, which is just around the corner, New Balance is readying a special iteration of its 990v5 model. Although the silhouette has taken a backseat compared to its 327, 992, and 2002R siblings, the New Balance 990v5 “BHM – My Story Matters” is looking to gain back the spotlight.

The forthcoming model boasts a color scheme that rightfully pays tribute to Black History Month, although no Pan-African flag is spotlighted. The sneaker does, however, feature a premium purple and beige suede construction, while the signature “N” logos have been given dark gilding. Earthy tones follow onto the mesh under and overlays, while a darker burgundy outlines the mid panels, as well as dresses the laces and outsole.

The New Balance 990v5 “BHM – My Story Matters” is slated to release on February 15 at select retailers and NewBalance.com for $175. The New Balance 574 “BHM – My Story Matters”, also scheduled for February 15 is set to drop for $90.

New Balance 990v5 “BHM – My Story Matters”

Colorway: White / Purple
Style #: M990CP5
Release Date: February 15, 2021
Price: $175

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New Balance 574 “BHM – My Story Matters”

Release Date: February 15, 2021
Price: $90

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