New Balance Stakes Its Claim As “The Intelligent Choice” With Latest 327 Drop

Following a successful 2020, New Balance is continuing to dominate well into 2021. For its latest release, the footwear giant is spotlighting its coveted 327 silhouette for an unforgettable “The Intelligent Choice” range.

New Balance’s former slogan finds its way onto two 327 colorways: “Outerspace” and “Olive.” The former comprises a navy blue midsection accented with grey suede overlays and a white “N” insignia, while the latter opts for a grey construction and light blue “N” logo. However, it’s the titular “The Intelligent Choice” motif that is the most noteworthy detail of these New Balance 327 colorways. The serif-font text appears on the medial panels of both models. Both colorways are then completed with a rugged ’70s inspired outsole.

Both New Balance 327 “The Intelligent Choice” options are available now at select New Balance retailers such as Capsule. Each pair retails for $90.

Where to Buy New Balance "The Intelligent Choice"

New Balance 327 “Outerspace”

Style #: MS327IA
Release Date: February 5, 2021
Price: $90

Never miss a release again

New Balance 327 “Olive”

Style #: MS327IB
Release Date: February 5, 2021
Price: $90

Never miss a release again

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