There has been a slew of brand controversies of the years in the basketball arena. Last year, Michael Jordan’s son Marcus was in the middle of a brand controversy between Jordan Brand and Adidas; the latter is involved in yet another brand situation.
We have learned that the NBDL has ordered all non-Adidas brand covered. Seeing that the NBA has an official partnership with Adidas, the NBDL has given Adidas extra logo visibility throughout the NBDL arenas. ?Players are obligated to wear adidas ? which we provide ? unless they have another shoe contract,? an adidas spokesperson who deals directly with the NBA confirms.
With that said, expect to see an abundance of taped-up Nikes, Reeboks and Converses, like the sneakers pictured above, during the NBDL games. What are your thoughts on this bold move by the NBDL? Click here to voice your opinion.
