The NBA Store Opens Its First U.K. Location in London

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The United Kingdom receives their first official NBA Store located on London’s Carnaby Street. This flagship comes as a partnership between Fanatics and the NBA. The store is fully loaded with two-floors of official merchandise, memorabilia, and customization services.

This location carries both official NBA and WNBA items that includes all your favorite sportswear apparel like jerseys, hats, collectibles, sporting goods, and more. Promotional items from NBA partners like Mitchell & Ness, Nike, Wilson, and New Era are featured around the store as well. This flagship also offers an on-site customization service, where fans can personalize a jersey or hat of their favorite NBA team.

It was a top priority that the store featured pieces of history that tie the U.K. and the NBA together. As you look around you’ll notice badges that display every regular-season game that has been held in London since 2011. Other notable aspects of the store include one of Kobe’s personal jerseys and a cutout of Shaq standing next to an iconic London phone booth when he played for the Orlando Magic at the Wembley Arena in 1993. 

Check out official images below and stop by the NBA Store in London, located at 14-16 Foubert’s Pl, Carnaby, London W1F 7PA, United Kingdom. As always, be sure to keep it locked on @nicekicks for more sneaker news and updates.

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