PUMA announces a multi-year endorsement deal with Mikey Williams, a Five-Star Basketball prospect. At only 17-years-old, Williams is the youngest athlete to sign with PUMA Hoops. This is a major move for Williams as PUMA Hoops has a stacked roster of talent that includes LaMelo Ball, Breanna Stewart, Deandre Ayton, Katie Lou Samuelson, RJ Barrett and more.
Representing Vertical Academy from Charlotte, North Carolina, Williams has emerged as one of the most talented Five-Star prep basketball players. Williams details his partnership with PUMA saying, “I am excited to join the PUMA family this early in my basketball journey. PUMA really understands how to mix hoops and culture, two things I am passionate about.”
Williams’ first order of business can be seen in PUMA’s “Not Yet Rated” campaign, which honors his talent and potential within basketball. While Williams is already seen as a top-tier player, PUMA knows that his ceiling has yet to be defined. This is the first of many campaigns, product launches, and social content that PUMA has in store for Williams. Ultimately this partnership aims to inspire the next generation of young athletes.