We have spotted a slew of cartoon-inspired sneakers over the years (see our Sneaker Geeks: 12 of the Best Cartoon Inspired Sneakers). With that said, there will be plenty more as Airwalk and Marvel have joined efforts to form a unique brand collaboration. This collaboration will simply fuse Marvel’s seven decades of lovable superhero/villain characters with one of the storied youth culture brands in the world. Specifically, Airwalk’s apparel, accessories and other merchandise will feature various Marvel comic graphic designs that pertain to both board sports and comic book art. ?Airwalk is a mainstay in the board and action sports world. This collaboration will help expand Marvel?s presence in high end retail stores and overall in the lifestyle category, and the collection will undoubtedly appeal to the influential and trend-setting youth consumer,? said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. What are your thoughts on this upcoming collaboration? Click here to share your thoughts. |
