Lonzo Ball Cuts Ties with Big Baller Brand, LeBron James Claims Nike Would Welcome Him

Mar 25, 2019 | Darren Griffin |

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Following allegations last week that Big Baller Brand co-founder Alan Foster had stolen more than $1.5 million dollars from Lonzo Ball’s personal finances, the Los Angeles Lakers guard has cut ties with his family business.

Lonzo, in a statement to ESPN, stated that Foster “used his access to my business and personal finances to enrich himself. As a result, I have decided to sever all ties with Alan, effective immediately.” Foster, who owns 16.3 percent of Big Baller Brand, has been friends with Lonzo’s father, LaVar Ball, for almost a decade.

Ball, who had recently come under fire when Lakers training staff asked him if his BBB sneakers were causing his injuries, has very quickly become a sneaker free agent. Before entering the league after going second overall in the 2017 NBA Draft, Lonzo was being courted by all the major sneaker brands. Now it seems as if he may be back where he started two summers ago.

“Yeah, they talked to me,” Ball said in the same statement. “They asked me about it, and I told ’em, ‘I feel comfortable. If I wasn’t comfortable, I wouldn’t play in ’em. If I didn’t play in [his signature BBB shoes], I’d play in Kobe [Bryant’s signature Nike shoe]. I work out in [LeBron James’ signature Nike shoe], but that’s because they’re heavier.”

Lonzo went on to express that he was open to making minor adjustments to his BBB sneakers. Now it seems those adjustments won’t be necessary as Ball will very likely play in another brand moving forward. All signs point to Nike, which Ball has worn on the court throughout his two NBA seasons. His teammate and lifetime Nike endorser, LeBron James, says the Nike family would welcome Ball.

“Whatever the kid decides to do, whatever brand he comes with next — if it’s with Nike obviously we would welcome him,” James told The LA Times. “I would definitely welcome him. I love the kid regardless of what shoes he had on. But we shall see.”

James, too, praised Ball for getting out in front of his troubles and steering the narrative himself in lieu of allowing others to do so for him.

“I love the fact that he’s taking control of his [stuff],” James continued. “I mean, he is, that’s what’s really, really dope to me. Once I saw that story I just seen a kid turning into a man. ‘This is my career and I’m taking this. I done had enough with — whatever. I done had enough. Whatever. If I’m not going to be successful, I’m not going to be successful on my terms.’ I saw a lot of that. We’ll see.”

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