Summer continues to heat up and Li-Ning is matching the energy with its Summer 2022 campaign, inspired by adrenaline-filled outdoor activities paired with premium garments in colorful hues.
The Li-Ning Summer 2022 campaign features a collection devoted to many of the brand’s long-standing pillars: movement, adventure, extreme sports, and explorations of the great outdoors.
The return to Li- Ning’s original elements yields a joyous collection of oversize genderless separates in bright colors; accented with rare, exaggerated, tactical details; and comprised of Li-Ning’s most progressive technical fabrics.
Summer 2022, an extreme, all-terrain experience in which anything goes, from rock climbing, biking, and hiking to motocross and white-water rafting. Utility and boldness appear on the wide range of apparel and footwear offerings with elegant yet simple color palettes.
The campaign was developed on a road trip through California. From Los Angeles to the Santa Monica Mountains, Malibu, and beyond, extreme sports, including rafting, rock climbing, and motocross made an appearance in the road trip theme.
The Li-Ning Summer 2022 collection will be available at Li-Ning.com and select retailers worldwide in the upcoming weeks.
Keep it locked on Nice Kicks and the Sneaker Release Dates page for more information on upcoming releases.