When LeBron James went directly to the league out of high school via the No. 1 overall pick of the Cleveland Cavaliers in the 2003 NBA Draft, he shortly after announced that his group of friends that he’d known roughly his entire life would be handling his business, finances, marketing, etc. Most thought he was crazy, sabotaging himself and his future earnings before they even began to accumulate.
As it turns out, James was undeniably right and everyone who doubted his decision was wildly wrong. It was one of the best decisions (no pun intended) he’d ever made, and they’re still by his side today, thriving, innovating, and, of course, getting early access to new styles of the yet-to-be-released Nike LeBron 15.
James recently posted an image of a few of his close personal friends and business partners in a sneaker circle, all wearing new iterations of the LeBron 15. The budding “Floral” pair that we’ve seen in the past was present, including others in white, navy and olive. All featured zipped construction indicating that they may be of the premium persuasion.
The Nike LeBron 15 will release later this fall in October.