Go Behind-the-Scenes of the #KobeSystem Campaign

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What has Serena Williams, Tony Robbins, Kanye West, and so many of the world?s most successful stars buzzing? That?s right, the #KobeSystem. The compound word and convertible kick is taking the world by storm. Check out pictures from Bryant?s famed launch of the Nike Zoom Kobe VII and introduction of the Kobe System.

Kobe Bryant welcomes the successful

LeeHom Wang, Serena Williams, Tony Robbins, and Richard Branson in the Nike Zoom Kobe VII "Del Sol"

Paul Rodriguez with the Nike Zoom Kobe VII "Del Sol"

Hope Solo meets LeeHom Wang

LeeHom Wang with the Nike Zoom Kobe VII "Year of the Dragon"

Jerry Rice in the Nike Zoom Kobe VII "Del Sol"

Kanye West in the Nike Zoom Kobe VII "Del Sol"