KITH enlists Converse as the footwear component for the third installment of their partnership with Coca Cola. Featuring four different CT 70s silhouettes, Ronnie Fieg’s mantra for the footwear rotation and the capsule as a whole is “We live as many. We stand as one.” – a powerful phrase that resonates with the second most known word (Coca Cola) around the world.
Each style is constructed with raw-edged heavyweight denim in four different hues with Coca Cola embroidered onto the lateral and medial panels in various languages. The four countries exhibited are USA, France, Russia, and China – each of which is finished with a Velcro patch on the interior angle that’s etched with the phrase, “It’s the real thing” to align with the beverage brand’s longstanding advertising slogan.
Look for the collection to launch on August 17th at KITH locations.
KITH x Coca Cola x Converse CT 70s
Release Date: August 17, 2018
