Kicks On Court Awards: Biggest Sneaker Storyline of the Year?

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Kicks On Court: Lakers Unveil “Kid Hollywood” Nike Zoom Kobe V

Derek Fisher and Kobe Bryant wearing the Nike Zoom Kobe V "Kid Hollywood"

Kobe Bryant's Nike Zoom Kobe V "Kid Hollywood"

Lamar Odom wearing the Nike Zoom Kobe V "Kid Hollywood"

Lamar Odom's Nike Zoom Kobe V "Kid Hollywood"

Towards the end of the 2009-2010 NBA season, Nike put together a great interactive marketing campaign in which a lucky fan wins the opportunity to create a Nike Zoom Kobe V iD that will be worn by the Lakers in a game. Kid Hollywood, the contest winner, also got the chance to attend the very game Kobe and the Lakers unveiled his creation. It has to be cool seeing an entire team (for the most part) wearing a colorway you constructed, right?

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