A couple of months ago, rumors spread pertaining Kevin Garnett possibly leaving adidas for Anta, an up-and-coming Chinese sportswear manufacturer. Three months later, it has now been confirmed. Sources have stated that Kevin Garnett has signed multi-year endorsement contract with the China-based sportswear company.
As he entered the final month of his adidas contract, Garnett spurned offers from brands such as Reebok, Under Armour and Nike to sign with Anta. Although Garnett will officially become the second player in the NBA with an Anta contract (Luis Scola is the first), he will undoubtedly be the face of the company in regards to basketball. CEO of ANTA Sports Products Ding Shizhong said, “Leveraging Kevin Garnett’s worldwide popularity and influence in the sport, and with our extensive basketball resources and nationwide integrated marketing strategy, the joining of Kevin Garnett will no doubt help support the sustainability of the basketball industry in China, enhance our brand image, and bolster our leadership and competitiveness in the basketball market.”
What are your thoughts on Kevin Garnett’s new deal with Anta?
Source: Hoop China