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Kendrick Lamar, the recent recipient of a hand full of Grammy awards, appears in a new ad in conjunction with his Reebok partnership.
In the short clip Lamar is calm, though speaking with vigor when vocalizing “greatness is my goal.” He’s dressed in a pair of Reebok Classic Leathers and delivers for a brief yet inspiring spoken word performance.
The commercial is directed by Colin Tilley, whom Lamar worked with on his video “Alright.” Check it out above and stay tuned for more from Kendrick Lamar and Reebok.
