Jumpmen: The 12 Biggest Signings in Jordan Brand Basketball History

6. Russell Westbrook

photo by Ronald Martinez/Getty Images via Zimbio

Russell Westbrook is a star that sees no limit to his potential. His acquisition by Jordan Brand added excitement to the roster in the form of bouncy guard play and new-age fashion edge. The Thunder appear to be a title contender for years to come, giving Jordan Brand a rolling chance at product placement on the game’s biggest stage. An eyewear endorsement proved one of the most creative extensions of the brand yet, while Russ’ on-court debuts of both the Air Jordan XX8 and Air Jordan XX9 place him as one of the most prominent players on JB today.