The Jordan Tatum 1 Takes Flight for the Next Generation of Hoops

Jordan Brand has announced its latest signature shoe athlete as Jayson Tatum and the Jordan Tatum 1 are next to carry the signature throne for the Jumpman.

The Jordan Tatum 1 is designed for the next generation of basketball as it stands as the lightest shoe in the Jordan Brand performance line, enabling hoopers everywhere to easily elevate their game.

Designed with lightweight, reinforced TPU frame, the Jordan Tatum 1 allows excess material to be stripped away alongside an uncaged Zoom Air unit in the forefoot that helps provide energy return without sacrificing court feel that allows Tatum — and others — to dominate on both sides of the ball.

With Tatum and Jordan Brand aligned in their mutual mission for the future of sport, the Jordan Tatum 1 also encompasses a unique design with its kids offering, which was built with a collapsible heel system for easy on-off entry.

I want people to feel like they can connect to me.

I remember being a kid, walking into the store, and looking for the signature shoes of my favorite players. The moment I saw the shoe or put the shoe on, I felt like I was in sync and closer to them in a way.

So, I want this shoe to be a bridge between my fans and me to bring us closer together.

Jayson Tatum

In addition to its kids-specific design, the Jordan Tatum 1 will also release alongside apparel for men, women, and kids — furthering Tatum & his commitment to his fans.

The Jordan Tatum 1 releases on April 7, 2023, on SNKRS and select retailers.

Keep it locked to Nice Kicks on Instagram and the Air Jordan release dates page for the latest news and drops.

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