Nike’s success with the help of Jordan Brand has been credited to nostalgia and retros. Although that’s still a prominent avenue for the brand and sneaker culture, Jordan Brand’s women’s line is a great example of its vision and trajectory.
Jordan Brand has committed to the women in sneakers with a dedicated rollout of apparel, exclusive colorways through GRs and collaborations, and even eye-catching lifestyle silhouettes like the MA2.
Nike’s Q3 earnings call captures the commitment and the power of it as the brand reports a significant increase thanks to women-led product and launches.
While there are many negatives and room for growth still, the future is truly female for brands and sneaker culture as a whole.
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