Michael Jordan and the Jordan Brand Team Up To Fight Systemic Racism

Jordan Brand has made tremendous strides towards fighting the good fight, leading to a core initiative of a 10 year, $100 million Black Community Commitment (BCC) initiative. As a part of the BCC, Michael Jordan and JB have announced the Community Grassroots Program to support local non-profit organizations that champion education & awareness, social justice or economic justice.

The program, which aids foundations that empower Black Americans, has provided a total of $1 million to 18 organizations across the United States. These 18 recipients are found across 14 cities and 11 states:

Hollaback!  New York, New York

Love Now Media  Philadelphia, Pennsylvania

RE-Center Race & Equity in Education  Hartford, Connecticut

Billie Holiday Theatre  Brooklyn, New York

Community Foundation of Greater Flint  Flint, Michigan

Courageous Conversations Global Foundation  Las Vegas, Nevada

1Hood Media  Pittsburgh, Pennsylvania

1619 Freedom School  Cedar Falls, Iowa

Good Call  Brooklyn, New York

Communities United for Restorative Youth Justice  Oakland, California

Middle Georgia Access to Justice Council  Macon, Georgia

Alliance for Higher Education in Prison  Los Angeles, California

Youth Design Center  Brooklyn, New York

Our Village United  Atlanta, Georgia

Mortar Cincinnati  Cincinnati, Ohio

Revolution Workshop  Northbrook, Illinois

The Alliance for Community Development  Oakland, California

City Startup Labs  Charlotte, North Carolina

“We received hundreds of applications for Community Grants, and every single one of them was a reminder of the unique impact and powerful personal connections local community efforts can make happen. Making a decision on the first cycle of 18 organizations selected was certainly not easy.” said Craig Williams, President, Jordan Brand, “We are thrilled to not only stand behind them, but based on the volume of applications received, we look forward to continuing to offer this program each year in support of local grassroots efforts that create real, meaningful change for people and communities.”

Craig Williams – President of Jordan Brand

The Community Grants Program will continue to set the precedent of an equitable future for all set by Jordan Brand in Summer 2020. Last year, the program donated $0.5 million to $1 million to several partners, including the NAACP Legal Defense and Educational Fund, Inc. (LDF), the Formerly Incarcerated Convicted People & Families Movement (FICPFM) and Black Voters Matter.

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