Before his celebrated New York Fashion Week presentation back in February, John Elliott did something similar to a proven tactic in hip hop.
He put out a teaser image filled with sartorial goodness and even a sneaker debut, a move akin to artists dropping an unparalleled freestyle just days before an album release.
The move worked. Elliott’s NYFW show was a massive success, and the sneaker community is still reeling about the new Nike LeBron Icon colorway that predated the runway show on Instagram.
A gold colorway styled with tonal socks and washed out military green tech pants, the nature in which the look is presented heightens the shoe substantially.
Confirmed by Nike, look for the John Elliott x Nike LeBron Icon “Parachute Beige” to release on October 9th. See how they look in detail thanks to our own Rob Mata.
John Elliott x Nike LeBron Icon “Parachute Beige”
Release Date: October 9, 2019