Following a preview of the clip earlier this week, which Jimmy Butler himself revealed via his Twitter, the Bulls swingman’s new advertisement with Jordan Brand is shown in its entirety today.
“Why I Succeed,” a modern iteration to Michael Jordan’s “Failure” clip from a generation past, features Butler in his daily routine that aids in his well deserved success.
Up before the sun to train, watch game film and fill his spirit through Bible study, Butler chronicles all the many elements that lead to success and more importantly, sustain it.
Butler, who’ll wear the Air Jordan 31 during the Rio Olympics, unfortunately didn’t lace them up in the clip. On his feet instead is the Jordan Ultra.Fly. Take a look at the clip below and stay tuned for more from Bulter and Jordan Brand.