How Jordan Brand Defies Convention on Latest Lifestyle Launch

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photography by Rob Mata

Although Jordan Brand is known for bringing amazing performance shoes on court and retroing classics upon classics, JB has combined the best of both worlds in a modern lifestyle lens to bring us the Jordan Defy SP.

Focused on Flight Utility ethos, Jordan Brand is really keyed in on to the technical apparel movement and it’s apparent on these kicks.

Giving off a deconstructed look with raw suede, TPU layering and over the top straps, this lifestyle model is the perfect combination of modern technology and futuristic design. Zoom Air cushioning seals the deal for a cozy fit.

Check out the images below for a detailed look at the Jordan Defy SP.

Releasing at Sneaker Politics in Austin, are you planning on picking up JB‘s newest lifestyle sneaker? Sound off your thoughts on social.

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