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While Nike’s recent efforts to curb the use of bots may still have quite a few sneakerheads scratching their heads, the Oregon-based brand continues to reign supreme when it comes to the resell side of things. Consistently at the forefront of many a sneaker conversation, Nike’s continued dominance of the secondary market is nothing short of genius. Delving even deeper into the masterful ways in which Nike controls the previously mentioned market, Highsnobiety teamed up with Campeless to break down the intricate ways in which Nike’s authoritative prowess continues to excel. Head over to Highsnobiety right now to check out the entire piece and be sure to stay tuned to Nice Kicks for everything sneakers.

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