In honor of their highly anticipated collaboration, Hasbro and Reebok have brought Candy Land to life through a brand new basketball court located at the Boys & Girls Club in metro Atlanta. The court carries Reebok’s grass-root initiative of youth physical activity, while also promoting the brand’s physical activity program for kids, BOKS.
The vibrant court pays homage to the iconic Candy Land board game, with colorful hits from all over the rainbow appearing on various squares and panels. A reimagination of the iconic game, the court has been unveiled in tandem with the basketball-focused Candy Land x Reebok collection. Over 200 pairs from the collaboration were given to members of the Boys & Girls club.
“With 82% of adolescents inactive worldwide and mental health issues on the rise, it is imperative that we provide kids with the opportunity to play and move. There is overwhelming evidence on the profound impact that exercise has on the mind: socially, mentally and physically. To that end, Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community.”Kathleen Tullie – Senior Director of Social Purpose at Reebok
Additionally, the Candy Land x Reebok footwear collaboration is now available for purchase at Reebok.com.