Footwear Flashback: Mars Blackmon & MJ Promote the Air Jordan 3

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Dunking on an unexpected guy half your size? No, we?re?not talking about LeBron, we?re talkin? about MJ. With the return of the Air Jordan 3 Black/Cement set and?new pictures by the day, the excitement continues to increase. Before we look ahead, let?s look back.

It was 1988 and Money had just come off two solid sneakers with nice ad spots. Nevertheless, all wasn?t that good in Air Jordan town as his first two designers had left and he was thought to join. Nike had one more chance and had to do it big. Enter Tinker Hatfield, enter Spike Lee, and enter the Air Jordan 3. This Big Three (however many puns you want intended) helped the franchise we know today rise to icon status on the court, on the foot, and in pop culture. It also saw the birth of the Jumpman logo. Did ya know, did ya know, did ya know?

Who: Michael Jordan and Spike Lee
Shoe: Air Jordan 3
Event: Nike Commericial
Year: 1988

Michael Jordan and Spike Lee in the Air Jordan 3

Props to Sole Provider

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