New Balance continues to grow their roster of brand ambassadors by making Selena Samuela their newest addition. Known for her can-do attitude and endless energy, Selena has quickly become one of Peloton’s most popular instructors.
New Balance believes in strength and authenticity, making Selena the perfect fit to their team. The Boston-based sportswear brand believes that Selena is a triple threat, as she’s not afraid to take risks, be proactive, and create success on her own terms.
Selena’s partnership with New Balance will focus on event integration and product campaigns that highlight running and sustainability. Her first initiative includes joining espnW: Women+Sports Summit — a space that creates conversation, positive change, and opportunities for women in sports.