The globalization of the sneaker collaboration was thrust into action in the early 2000’s largely thanks to the Japanese retailer atmos. Although they weren’t the very first to join forces with Nike to produce a sneaker, they were among the most influential.
Re-issuing a modern version of their “Animal Pack” that originally released back in 2006, the 2018 iteration dubbed the 2.0 has been championed by a friends and family edition that is deemed the 3.0. It differs predominately at the toebox and paneled underlay, where black pony hair is replaced with a burnt orange version.
This friends and family atmos x Nike Air Max 1 “Animal Pack 3.0” will not release at retailers.