words // Gregory Williams:
Having teamed up several times before, Extra Butter and Saucony have linked up once again to literally put the power of collaborating in the hands of the people. Taking an interactive approach that has never been done before when it comes to the collaborative landscape, both EB and Saucony will allow the public to govern the entire creative and design process via social media. With different options for various elements of the shoe design set to be shared over the next couple of weeks, the people will be allowed to cast their votes and let their voices be heard in the comments section of each respective post. Peep another look at the teaser down below and make sure you keep checking with Nice Kicks for more info.
We are proud to formally announce that the “For The People” social design experiment, is an official collaboration between Extra Butter, Saucony and YOU! Inspired by the democratic voting system, for the first time in collaboration history, the entire creative and design process will be entirely governed by the public via social media. Throughout the next upcoming weeks, we will be posting options for various elements of the shoe design, where people will cast their votes in the comment section of each respective post. Stay tuned for more info and be prepared to speak your voice! #ExtraButter #SauconyOriginals #EBFTP?