To the newer generation of sneakerheads, Sonny Vaccaro may not exactly be a household name. But to generations past, Sonny Vaccaro is big deal. Regarded as the one of the most powerful and influential people when it comes to the athletic shoe industry and basketball, Vaccaro is a living legend. The father of college endorsement deals, Vaccaro is the subject of ESPN‘s latest 30 for 30 documentary. Dubbed the “Sole Man,” this latest installment shares the tale of how a kid from Pennsylvania became such a prominent and polarizing figure who is credited for bringing MJ to Nike. Check out part one of the two part series below, and be sure to keep it locked right here with Nice Kicks for more.
This post may contain affiliate links. Please read our disclosure policy.