HOKA and END. have joined forces for the first time, embarking on an exploration of the great outdoors and delving into the adventurous realm of overlanding, the practice of traveling to remote destinations where the journey is both the challenge and the goal.
Their inaugural collaboration focuses on revamping HOKA’s Mafate Speed 2 and Kaha Low silhouettes, selected for their rugged characteristics synonymous with the overlanding lifestyle. The collaboration celebrates the freedom of adventure, self-reliance and the exhilaration of living off-grid on the open road. inaugural
This collaboration with END. highlights the fusion of HOKA’s performance footwear expertise with END.’s streetwear aesthetic.
Both brands find common ground through the narrative of ‘overlanding,’ delving into the ethos of exploring off-road and uncharted adventure
Travis Wiseman, HOKA Director of Lifestyle Product
Rooted in the global overlanding movement, END. and HOKA’s debut collaboration draws inspiration from the world’s most challenging terrains, ranging from the arid expanses of the desert to the dense depths of the jungle. The natural landscapes influence the range’s rich tonal color palette, breathing new life into HOKA’s beloved styles designed to tackle technical terrain over any distance.
Each shoe in the bespoke collaboration features co-branded detailing, including END. logos integrated into the uppers and tags incorporated into the tongues. While the construction of each shoe remains unchanged, both feature Vibram® Megagrip soles, with the Kaha Low boasting a GORE-TEX lining, ensuring they are well-suited for off-road adventures.
Building the partnership between END. & HOKA has been an incredible process over the last few years.
When working together on this project, we wanted to honor the performance aspects of HOKA while crafting a story that resonated with us.
We settled on ‘Overlanding,’ embodying durability, functionality, and an adventurous spirit, perfect for the modern explorer navigating both city streets and off-road terrains.”
Callum Hill, END. Senior Collaborations Manager
The END. x HOKA collection is available now at HOKA.com, ENDClothing.com and select retailers.
