eBay is Launching a Sneaker Authentication Service

eBay is throwing its hat in the authentication ring as the platform continues to grow for sneaker lovers, shoppers, and sellers.

The company has announced that all new and pre-owned collectible sneakers sold on eBay for over $100 in the United States will be verified by an independent team of industry experts starting in 2021, according to PR Newswire.

The service launches this month with the initial authentication of the most popular sneaker styles and brands on eBay, and will ramp to include all $100+ sneaker sales by early 2021.

“Authentication has become an expectation for today’s consumers in categories of high passion and high value, and this program makes eBay the most attractive platform for enthusiasts in these categories.”

Jordan Sweetnam, SVP and General Manager of eBay North America

The platform’s authentication process is as follows:

How Authenticity Guarantee Works
When a sneakers purchase is made, the seller ships it directly to eBay’s independent third-party authentication facility for a comprehensive, multi-point physical inspection. Following this rigorous assessment, the sneakers are sent via expedited shipping to the buyer. Additional details include: 

  • Proof of Authentication: Upon receiving the sneakers, the independent authenticator confirms they are consistent with the listing title, description, and images, and then performs a multi-point physical authentication inspection. An eBay tag, guaranteeing its authenticity is attached to the sneakers to finalize the process, driving confidence in the collectibility and resale value. 
  • Third-Party Authentication: eBay has partnered with industry leader Sneaker Con to create a new state-of-the-art facility – leveraging the top authenticators in the industry, a robust checklist of product specifications, and best-in-class processes to ensure accuracy and efficiency. With rigorous inspection of the box, shoe, and accessories, the authentication underscores eBay’s commitment to giving shoppers exactly what they want. 
  • Verified Returns: For sellers who choose to offer returns, eBay’s sneaker authentication program ensures the exact item initially sold is returned to the seller, via a verified returns processReturns are shipped back directly to the authentication center, where the third-party experts verify each item and its condition before returning to the seller.

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