DTLR and VILLA Merger Births New Balance 990v4 Exclusive

Recently merged retail partners DTLR and VILLA are already producing exclusives under their new union. Dropping their first during Memorial Day Weekend, they’ve linked with New Balance for a very patriotic 990v4.

The Boston-based brand struck gold with the 990v4. In short order, the shoe has become a cultural phenomenon. Worn by all while touching every corner of the sneaker spectrum, this new variation adorns a fitting grey baselayer underneath red, white and navy shades. A lush infusion of suede and mesh join throughout the low-top upper to punctuate this USA focused release.

The DTLR/VILLA x New Balance 990v4 is available now for $175 here. Full family sizes are also available.

DTLR/VILLA x New Balance 990v4
DTLR/VILLA x New Balance 990v4
DTLR/VILLA x New Balance 990v4
DTLR/VILLA x New Balance 990v4
DTLR/VILLA x New Balance 990v4
DTLR/VILLA x New Balance 990v4