Recently merged retail partners DTLR and VILLA are already producing exclusives under their new union. Dropping their first during Memorial Day Weekend, they’ve linked with New Balance for a very patriotic 990v4.
The Boston-based brand struck gold with the 990v4. In short order, the shoe has become a cultural phenomenon. Worn by all while touching every corner of the sneaker spectrum, this new variation adorns a fitting grey baselayer underneath red, white and navy shades. A lush infusion of suede and mesh join throughout the low-top upper to punctuate this USA focused release.
The DTLR/VILLA x New Balance 990v4 is available now for $175 here. Full family sizes are also available.