New Balance and DJ Mars have officially launched their newly-designed “Where Are You Running To Next?” microsite. The microsite is an online extension of their new digital “Where Are You Running To Next?” campaign, a series of short documentary-style films produced by acclaimed DJ Mars. The films, which star the music industry?s most compelling DJs in an all-access like view, will be added throughout the rest of the year from industry notables. The site also includes the artists? bios, favorite New Balance kicks and images of their very own Custom US574 designs.
To coincide with the launch of the Where Are You Running To Next microsite, Shopnewbalance.com is offering a special promotion to celebrate this exciting campaign. People who visit the aforementioned microsite and purchase their own pair of Custom 574’s, will receive 10% off and free shipping on their shoes.
DJ Mars is undoubtedly a New Balance aficionado. The former, original Outkast DJ, who has has toured with everyone from Ne-yo, Ciara, Usher, Monica and Kelis, partook in an exclusive Q&A in which he discussed his love for New Balance, the “Where Are You Running To Next?” campaign among other things. Check out the exclusive Q&A below.
How did you get started as a DJ?
When I first started out I didn’t even realize this could be turned into a career. I saw other famous dj’s
but didn’t realize that this was an actual career for them. I didn’t even notice it for myself until one
semester I saved enough money to pay for the following semesters tuition in cash. At that point it was
no longer a simple hobby for me.
What drew you to New Balance?
Business wise, as far as New Balance is concerned, I saw a clear lane for them to drive through. The
companies selling point is that they are a great running shoe brand,plain and simple. People in my line
of work run around the globe for a living. So creatively New Balance allowed me to share several stories
of how we all run our lives. We all may not be athletes but we share the common bond of running our
careers.
Where do you see the Where are You Running to Next campaign going?
My goal is to exemplify how the brand can be equally as important to athletes and non athletes alike.
Whatever ones lifestyle is,be it entertainer,parent,casual walker,college student running late to his next
class,New Balance has a place in their lives.
