Social Media Star Dixie D’Amelio Joins the Puma Family

Yesterday, TikTok superstar and online personality Dixie D’Amelio announced on Instagram that she has joined Puma as a new brand ambassador.

D’Amelio, best known for her short videos on TikTok and large presence on social media, has already made waves within the fashion space. However, her previous relationships involved clothing brands and make-up. As a brand ambassador for Puma, she has made her first ties within the footwear industry with the expectation of releasing her first signature line in 2022 across Foot Locker, Inc. family of brands and PUMA.com.

The social media sensation will join various Puma campaigns, including their latest “She Moves Us” platform, which celebrates women who move together to achieve and connect through fashion, community and sport.

“I am so excited to join the PUMA Family,” said Dixie D’Amelio. “Sports, fashion and music are a major part of my life and who I am, so I am beyond thrilled to be working alongside a brand where all three of these things meet.”

-Dixie D’Amelio on joining Puma

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