Dan Wieden, Advertising Legend Behind “Just Do It”, Passes Away At 79

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Wieden + Kennedy co-founder Dan Wieden passed away over the weekend at the age of 79. The native Portlander started W+K alongside David Kennedy with one account, just some small company called Nike Inc. at the time and Wieden was the one who came up with the Swoosh’s iconic slogan of “Just Do It” in 1988. Wieden + Kennedy is now one of the most influential ad agencies in the world with offices across the country with clients such as Samsung, Google, Ford, and of course Nike on its prestigious resume.

“We are heartbroken. But even more so, we are overcome with gratitude and love. Thank you Dan, for throwing the doors wide open for people to live up to their full potential. Thank you for your steadfastness, courage, faith and abiding love. Thank you for making this beautiful creative life possible. We will miss you so much.” the agency said in a statement.

Rest in Peace Dan Wieden, and thoughts and prayers go out to his family and friends.

(Lead Photo via Medium)

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