When it comes to kicks, All-Star Weekend is for the taking. As Adam Silver moved the basketball celebration from Charlotte to New Orleans in a socially sweet and politically progressive move, many brands pulled product and placement — not because they were against the move — but because they had already designed shoes with the would-be host Hornets in mind, not making sense in the NOLA.
Having backed off of basketball and invested heavy in culture, Reebok Classic has LOTS in store for the New Orleans party, dropping an array of collaborative product with artists, athletes and the good folks at Sneaker Politics. Last night, NOLA native and renowned sneakerhead Curren$y kicked off their collaborative campaign with the launch of his “Jet Life” Reebok Club C 85.
Packing the Politics space with fans of all ages both local and visiting, Spitta performed tracks live, signed shoes and even took over a few Snapchat accounts. On the footwear front, his premium, hairy green suede sneakers packed the entire space, sporting “Andretti OG” tagging, Jet Life branding and stash pockets behind the tongue. The packaging was also on another level, with each pair coming in a ziplock bag inside an iridescent green box, also arriving with a commemorative Reebok basketball.
Check out pics from the event below. The Reebok Classic x Jet Life Club C 85 is now available at the Sneaker Politics powered by Reebok Classic and Mitchell & Ness store at 216 Chartres Street, New Orleans, as well as www.sneakerpolitics.com for $100 available in Kids and Men’s sizing. The Club C will have a wider release in mid March on Reebok.com and additional retailers in mid March.