**UPDATE 2/6** This site is in fact VERY REAL.
By all estimates, Yeezy Season is coming and it’s coming soon.
Following the announcement of the adidas Confirmed App, a measure to make the adidas Yeezy available for fans in a safe, swift and progressive manner, and talks of Kanye showing his first adidas collection at New York Fashion Week, a new website has the internet going nuts once again.
Simply titled “YEEZY,” this countdown clock website that is yeezy.supply sees a blank room with a studio vibe providing perhaps a digital debut space for the Kanye West x adidas Collection.
While the site certainly has a Kanye camp aesthetic to it in design, there hasn’t been any social shares from any of his creative colleagues. Kanye using new platforms to debut his work is certainly an ongoing and exciting trend, but so is fans making their own projects propelled by the steam surrounding his upcoming efforts.
So, is it legit? We don’t quite know, but it certainly is interesting.
Keep it locked to Nice Kicks for all updates on the adidas Yeezy.