It’s the most colorful time of year as Pride Month approaches. Get ready to celebrate with the Converse Pride 2022 “Found Family” Collection, which pays homage to the tight knit support systems found in the LGBTQ+ community. The collection features the Converse Run Star Motion, the Converse Chuck 70 Hi, the Converse Chuck Taylor Hi, the Converse Lift Ox, the Converse One Star, and the Converse All Star Slide.
Across the different silhouettes, the collection is connected through the themes of family and unity. The Converse One Star has a soft cream upper with gradient finishes and rainbow stitching. The Converse Lift Ox comes with its signature platform midsole and makes use of the extra space with an extended rainbow graphic. The Converse Chuck Taylor Hi stands out in rainbow patchwork paisley print. The Converse Run Star Motion steals the show with its extra bold rainbow gradient midsole.
The campaign for this collection showcases stories within Converse’s LGBTQ+ community, including members of Converse’s Pride employee network and the grassroots All Star Community. The campaign features a digital gallery of the personal stories of more than 50 queer individuals, all of which are available to view now via Converse.Gallery/found-family. Additionally, Converse will be featuring a film from Richie Shazam, which tells the story of her Found Family and will be premiering at the Tribeca Film Festival in New York City.
The Converse Pride 2022 “Found Family” Collection is available now. To purchase, visit Converse.com and select retailers. For an added personal touch, you can customize your Pride pair with the Converse By You customization tool. The “All Star” patch, license plate, and laces are all inspired by pride, and include bisexual, pan-sexual, lesbian, non-binary, transgender, and unity flags. Take a look at the collection below and follow @NiceKicks on Instagram.
