To put it mildly, customizers are a creative bunch. So much so that customizers routinely put out customizations that are just too outside of the norm of what brands like adidas and Nike usually do. That’s at least the case for a three-member creative team based in New York City that coiski’s George Kiel recently caught up with for the latest episode of “Open the Box.”
Talking with Malcolm Garret, Straton Smith Clothing and Real Apparel, Kiel got an in-depth look at their collaborative customizations and found out more information on why they are forging their own path in such a creative way.
Check out the episode below: